Sydney Speaking

Sun, 03Jul11

Luna Park – Human Tag

Filed under: Uncategorized — sydneyspeaking @ 9:27

Next time you go to Sydney’s Luna Park, you will be tagged.

I am not talking about tagging a photo on the computer screen. Just like a barcode attached to a product in a supermarket, a physical tag will be attached to you.

Why would I want to do that?

Not sure if these are what you want, but at lease 3 things would happen to you with the tag.

First, your experience will be shared with friends all around the world in real time. You friends can like and comment on what you are doing in Lunar Park instantly.

Sounds a little facebook?

You are right ! the tag puts your experience on facebook automatically in real time, including status updates, instant ride photographs and live statistics on how much fun you are having.

Secondly, you get special offers on your phone text based on personal data collected by the tag.

Third, you will get a text message on your phone after you leave the park. It contains a summary of your entire experience so you can re-live your days fun anytime you want to.

To answer your question, this is the idea behind human tagging.

“We now consume information at an incredibly fast pace. We dont want to know what happened, we want to know whats happening.”

You may also be interested in these things if you are into technology,

My Experience – the project name for human tagging in Sydney’s Luna Park
Extreme-O-Meter – Sydney Luna Park Live Fun Index, a rating based on statistics compiled automatically through human tagging
IRL – In-Real-Life
NFC – near field communication,
MCC – multi-channel campaign
MTS – mobile technologies
RFID – Radio Frequency Identification, it’s a future supermarket technology to replace barcodes, so your whole trolley of shopping can be scanned in half a second
RFID inlays and proximity readers – equipment that applies RFID human tagging to collect information

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