Tourism Victoria launches $14m ‘Play Melbourne’ campaign to lure people to Melbourne. But guess where the campaign was launched?
The answer is: Sydney
Created by Publicis Mojo Melbourne, the campaign positions Melbourne as a vibrant, creative and edgy city of experiences, the Victorian minister for tourism and major events Louise Asher said at the launch event in Sydney. We all know that whatever Melbourne can do, Sydney does it better.
So sit back and get ready to enjoy an even more exciting Sydney stimulated by Melbourne’s new campaign 
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