Update: This is the official result. The Scarlett Auction ended 14:00:00 AEDST, 13-Mar-08. The winning bid is US $40,100.00 (approximately AU $43,016.52), the winner is from the UK, apparently male. The winning bidder loves to have his or someone else’s hair straighten. He bought at least 3 different brands of hair straighteners this year alone.
This is an interesting one. Anyone can have a date with Scarlett. But it would cost you around…US $38,100.00 and counting, there are currently 160 bids, and still 3 days and 15 hours to go, so you do have competition in addition to your willingness to invest in an opportunity like this.Actually, when they said anyone, they didn’t mean just anybody. Somehow, the marketing guy organising this decided to do some scheming to let only people they like to bid. The criteria is part of a secret process for unknown reason. Well they did say it’s a way to filter out those who are not serious bidders. It sounded ok at first except they forgot to define who are considered not serious. Those pay too little? or those who are not paying in US dollars? or something else.The auction is for charity and that’s also the reason Scarlett is doing it. There are a few other female stars doing it, but no male so far. You can argue this is not business marketing as it’s for charity. But as far as I am concerned, if you put something up for sale, that is business. The difference is what you use the money for after the sale.Another interesting point is the role of new media. Auctions like this could be done before the internet was invented. So why it wasn’t done before.
- Has the internet got much to do in making the auction a reality. Maybe the internet makes auctions more popular in general? or
- maybe the internet has brought so much social change to the society, auctioning a date has become a lot more acceptable than before? or
- maybe it’s about time something like this would happen with or without the internet?
What do you think?
